Since my student years, my plans have taken me through the realms of small (medium) branding agencies, web design companies, teams and technology firms, not to mention

the array of freelance projects I've tackled along the way. These days, I'm focusing on a mix of branding, UX/UI design, and pro bono work for various communities across Europe and America. I have also had the chance to dive the deep side of digital product design, where I've been able to blend my love for branding with the complexity of technology - creating products that not only look great but function charmingly in the hand of real customers. It's been about finding that balance where design overlap purpose, and where creativity and technology come together to solve real-world issues.

To me, design is more than just how things look- it's about getting to the heart of what something is trying to say. I've never been one to stay far away from complexity because I think that's where the most meaningful answers come from. There's always something deeper beneath about bringing all of that to life in a way that feels genuine, something that

people can connect with and love, not just because it works.

I love creating work that has personality - something that feel alive, that people want to engage with, and that feels real. Every element needs to come together in a way that's thoughtful and intentional, and I love the challenge of figuring that out.